The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire SEO ...

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully ...

When you search with certain queries on Google, the results will yield a featured snippet – a short paragraph giving you a quick explanation of whatever you were looking for. Sometimes it works great, ...

This is not true. Eating glass is potentially dangerous. See the action taken as a result of this fact check. Two featured snippets that appeared in Google search results earlier this week claimed ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

Google’s organic search results used to be made up of 10 plain blue links and a small description for each. Today, Google’s SERPs are much more feature-rich and complex. Search features, such as rich ...

Rich snippets were designed to give users more information about search results. Google has always been about the customer experience, so rich snippets provide more information to the customer and ...

This is the first time people are seeing this happen. Traditionally, Google would grab content from websites to render featured snippets. I could reproduce this myself, even when using the same query ...

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...